Game privacy policy

1. Who is responsible

Wild wire innovations, MB publishes Burrowlight and is responsible for the processing we determine. You can contact us about this policy at:

Visits to this website and general business enquiries are also covered by our website privacy policy. Google handles information for its own services under its own privacy policy.

2. Game progress and device storage

The game does not require a Wild Wire account and does not ask for your name, email or other contact details. Your progress, stars, coins, boosters, Burrow buildings, daily tasks and settings are stored in a save file on your device. We do not operate a cloud-save service and do not receive your save file.

The save file also keeps the answer to the age question and when the last ad was shown, so that the right ad setup is used and ads between levels stay rare. This local processing supports the game you are playing.

Android may include the save file in your device’s backup to your Google account, and iOS may include it in your iCloud backup, so that progress can return when you reinstall or move to a new device. Google and Apple manage those backups under your account settings.

3. Children

Burrowlight is made for players of 13 and up. The first time the game starts, before any ads software runs, it asks for your age. The answer stays on your device and is not sent to us.

If the answer is under 13, the game stops there. It shows a note that it is made for players of 13 and up, no ads software starts, and no game statistics or crash reports are collected, then or on any later launch. If the answer is 13 to 17, the game tells Google the player is under the age of consent, and Google limits the data it processes for those requests under its own policies. Ads in the game are limited to content suitable for general audiences for all players.

We do not knowingly collect personal information from children. If a parent or guardian believes a child has sent us personal information, for example by email, contact us and we will delete what we hold where required.

4. Google AdMob advertising

We use Google AdMob for two kinds of ads. Rewarded ads are optional: they play only when you choose a “watch an ad” bonus, such as doubling your coins. Ads between levels come at most once every two finished levels, starting only after you have played for a while, and never during a level.

Google’s advertising software may process your IP address and approximate location, your device’s advertising ID and other device identifiers, ad views and interactions, and diagnostic and performance information. Google uses it to deliver and measure ads, to personalise them where allowed, to improve its services and to prevent fraud.

Where consent is required, for example in the European Economic Area and the United Kingdom, Google’s consent message lets you accept, decline or manage purposes and providers before ads are requested. Declining personalisation does not necessarily stop all advertising or all technical data processing.

On iPhone and iPad, Apple’s tracking question follows. Google’s software receives your device’s advertising ID only if you allow tracking. The game plays the same whichever you choose.

Read Google’s privacy policy, how Google uses information from partner apps, and Google’s mobile ads data disclosure. We receive aggregated advertising reports from AdMob; we do not receive your advertising ID as a player record.

5. Purchases

The game has one optional one-time purchase, No Ads, which removes the ads between levels. Bonus ads you choose to watch stay your choice, and rewards you earned remain yours. You buy it through Google Play on Android or the App Store on iPhone, under that store’s terms and privacy policy. The store takes the payment; we do not receive your name, payment card or other payment details, and we do not run an account for you.

The game keeps a record on your device that the purchase was made, so ads stay off, and the store can restore it after a reinstall or on a new device (on iPhone, Settings → Restore purchases). We receive aggregated sales reports from Google and Apple. If you have agreed to game statistics (section 7), a purchase can also appear in them as an event with the product and price, without payment details.

6. Reminders

If you choose, the game can show a local reminder, for example when your daily gift is waiting. It asks first, and your phone asks for notification permission. The reminder is scheduled on your device only: nothing about it is sent to us or to Google, and you can turn it off in Settings → Reminders or in your phone’s notification settings.

7. Game statistics and crash reports

We use Google Firebase Analytics and Crashlytics to see where levels are too hard and to fix faults. This covers events such as a level started, won, lost or left, the moves used and allowed, the stars earned, a star gate reached, an extra-moves choice, a chest opened, a booster used, a Burrow building built, a daily level played and an ad shown, together with an app instance identifier, device model, operating system, app version, country and, for a crash, technical details of the fault. We do not send your name, your save file or your advertising ID as a player record.

Nothing is collected unless you agree when the game asks, wherever you are, and our legal basis is your consent. You can change your answer at any time. Firebase Analytics data is kept for 14 months at most and Crashlytics data for 90 days. Read Firebase privacy information.

8. Support requests

If you email us, we receive your email address and the information and attachments you send. We use them to answer, investigate problems and follow up, based on our legitimate interest in supporting players or to fulfil a service you have requested. Please do not send passwords or payment-card details.

We use email and other service providers as needed to handle correspondence. We may disclose relevant records to advisers or authorities if legally required or necessary to resolve a claim.

9. Your controls

• Ad consent: open Settings → Ad privacy choices in the game to review or change your choices. The button appears where Google’s consent options apply to you.
• Reminders: open Settings → Reminders in the game, or the notification settings of your phone.
• Game statistics: open Settings → Game stats in the game to turn statistics and crash reports on or off.
• Advertising ID: on Android, reset or delete it in your phone’s Settings → Privacy → Ads (the exact path depends on your Android version); on iPhone and iPad, Settings → Privacy & Security → Tracking and Apple Advertising control it.
• Local progress: uninstalling the game, or clearing its storage in Android Settings → Apps, deletes the save file on the device. Copies in your Google account or iCloud backup are managed in that account.

10. Retention and international processing

The save file remains on your device until you remove it as described above. We keep support correspondence while needed to resolve and follow up on the request and to meet applicable legal or claims requirements. We do not have remote access to files stored only on your device.

Google, Apple and communication providers may process data outside the European Economic Area. Their policies explain their retention and transfer safeguards. For transfers under our responsibility, we use applicable adequacy decisions or appropriate safeguards such as standard contractual clauses. Contact us for details relevant to your request.

11. Your rights and contact

Where applicable, you may request access, correction, erasure, restriction or portability of your data, object to processing based on legitimate interests, and withdraw consent without affecting earlier lawful processing. Email hello@wildwirez.com. We may need to verify your identity and normally respond within one month, with any lawful extension explained.

You can complain to Lithuania’s State Data Protection Inspectorate or your local authority. The game does not make solely automated decisions about you with legal or similarly significant effects.

12. Updates

We update this policy when the game’s data practices change, for example if we add new purchases or features. The latest revision date is shown above, and material changes will be communicated as required. For help with the game, visit player support.